Vital Foods

About US




Vital Foods is one of the leading Basmati Rice exporters in Pakistan. Our organization is recognized for its remarkable performance and supply of high-quality rice to its customers. What sets us apart from other manufacturers is our emphasis on building strong relationships with our customers and targeting our efforts around customer needs.


Elevating Your Rice Experience

At Vital Foods, we are passionate about what we do, and our commitment to excellence is evident in every aspect of our operation. Here’s a glimpse into our core functions:


Sourcing the Finest Basmati

Our journey begins with sourcing the finest Basmati rice from the most fertile regions. We partner with dedicated farmers who share our loyalty to quality and sustainability.

Thorough Processing

Once we have the best grains, we employ state-of-the-art processing techniques. Our team carefully cleans, mills, and packages the rice to ensure each grain retains its natural aroma and texture.

Quality Assurance

We understand that your trust in us hinges on the quality of our rice. We have implemented a strict quality assurance process to maintain high standards. Every batch is subjected to thorough testing in our laboratory, guaranteeing purity and safety. When you choose Vital Foods, you're not just selecting rice; you're choosing a commitment to quality, sustainability, and the finest Basmati rice experience.

Experience the
Aromatic Basmati Rice

At our heart, we’re dedicated to delivering the finest in Basmati rice—a culinary delight that has been savored for centuries. When you choose our premium-quality aromatic Basmati rice, you’re selecting a tradition of excellence that’s endured for generations.

Your Trusted Private Label Partner

We provide you with affordable pricing, premium quality rice,and a leading private label solution thanks to our considerable knowledge and well-built quality control processes. We private private labelling solution for our customers in all types of packaging including Metallic, PP, Non Woven, Woven, Cottons Bags and Jars. Our team of professionals is prepared to help you every step of the way, whether it be with information on the quality of rice, designing your own label bags, or assuring logistics for a successful development process. For our clients in Europe, and Middle East. We depend on our private labeling expertise and a long experience. Our premium rice and high-quality private label products promise success in terms of equity building.


Elevating Rice Quality, Every Step of the Way


Our cutting-edge technology ensures rice of unmatched quality, from field to table, meeting the highest standards of purity and taste.


The new plant is equipped with state-of-the-art parboiling and production facilities. For the production level, our rice mill is set up with the latest technology used in Japan, Europe, and India. We have high-tech processing equipment and a control system that is responsible for the maintenance of quality. This system and our dedicated teams of quality and control managers work hard to bring supreme quality rice to our customers.


Our thorough laboratory testing guarantees the purity and safety of our rice, assuring you the best in every grain.


The VF laboratory is fully equipped with modern tools. On arrival at the factory, rice samples are drawn to determine yield, after-cooking characteristics, broken percentage, and odor in the rice. Highly trained and experienced personnel closely watch every process. A qualified analyzer, right from raw rice to the finished end product, performs sample testing to ensure that the product delivered to the customer conforms to the given specifications.


Our dedicated team is committed to excellence, from sourcing the finest rice to delivering it to your doorstep with care.


To produce the best export-quality rice, highly skilled and qualified people work in the purchase, production, quality control departments, etc. For quality assurance, rice is inspected at every stage of production. Quality Control departments work independently and are answerable to the top management.


Our state-of-the-art storage facility preserves the freshness of our rice, maintaining its exquisite taste and aroma.


VF owns a spacious and hygienic warehousing facility with a capacity of 20000 MT. This allows the management to be more flexible in storing raw materials and producing different stages. Stocks are monitored from time to time and fumigated.


Choose from our wholesome brown rice packed with nutrients or the pristine allure of white rice for your culinary pleasure.


Paddy is dried to reduce its moisture content. This is achieved by passing through a vertical dryer. Dried Paddy is processed through different classifiers to remove impurities. Rubber rolls remove the husk from the paddy. Husk is separated through an aspiration system, and Brown rice is achieved.


Our parboiled rice is expertly processed to lock in its natural goodness and flavor, providing unparalleled convenience and nutrition.


VF is proud to produce the highest quality parboiled rice available. Our state-of-the-art parboiling plants were constructed in collaboration with a renowned Indian manufacturer. By soaking, steaming, and drying the rice, we are able to remove the outer layer of the kernels with our husking machines. Our brown rice is then fed into whitening machines to produce the premium parboiled rice that we are known for. One of the benefits of our parboiled rice is that it is enriched with essential vitamin B and protein.
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Rice is fed into multifunctional cleaning machines to remove impurities, dust particles, and stones. Clean rice is passed to the milling section, where grains are rubbed together under pressure. This abrasive pressure removes the bran layer revealing white or polished rice. Polished rice is then passed through a mist polisher, which is imported from Satake, Japan. The Satake KB60 mist polisher puts less pressure on rice due to its two-stage milling chamber, which results in superior products and longer shelf life.

After friction polishing, rice moves from different stages of grading. Grading is the process of removing the broken from head rice and sorting them into fractions of different lengths, and it is stored in the Sotex bin. Rice grains are sorted by the latest Satake Japan sorting machines (RMGS 1402) which separates discolored grains from normal grains. After sorting again, the grading is done to ensure perfect quality and stored in bins. The product is packed in different packs.



Raw Material & RICE

Located in the heart of the finest rice-producing area in Pakistan, there is an abundance of quality raw materials available around the year. The raw material is packed in jute bags and is transported from the farms to the markets, where our experienced, skilled staff purchases the best quality raw material.

Quality Check & Batching

Each raw material bag is checked manually before unloading from the trucks to ensure the best quality. Our unique batching system batches the raw material.

Rice Production

The raw material is fed to the machinery unit, where it undergoes a pre-cleaning section. Our extensive cleaning section is designed specifically for paddy and a milling section. In the milling section, the paddy is then transferred to Parboiling, Steaming, or Husking accordingly. Finally, husked rice is moved to the processing unit, where it is graded, color sorted, and packed automatically.

Product Quality Control

The quality of the product is randomly checked in the lab multiple times in each shift prior to packing. The packed products are batched to provide detailed traceability and then stacked in warehouses.


What they say about us

Check out what our happy customers say about Vital Food’s impressive variety of rice.

"I can't believe the difference Vital Foods Premium Basmati Rice has made in my kitchen. It's the fluffiest, most aromatic rice I've ever cooked. My family can't get enough of it!"
Christopher George
"Vital Foods Premium Basmati Rice has become a staple in our household. The long, slender grains cook perfectly every time, and the taste is simply unmatched. We're hooked!"
Sarah L.